I was approached by a High school in Arkansas to recreate their mascot/logo to a bolder and a more modern visual as well as incorporating it to the swim teams uniform, to make it more cohesive with the other sports teams uniforms. Below is a step by step of my process.
Reference photo of gray fox, for mascot.
Line drawing; trying to capture the main highlights and features of the gray fox.
Finding and creating black shapes from the contour lines
Tweaking and Refine
Tweaking and Refinement to final graphic shape
Next I added in the color.
Then I added in the text....
Here are some of my trial and errors that came along the way before I chose the above design (colors and placement),
Next step is to apply logo to uniforms, location, and other items