A conceptual design for a local ultimate frisbee league

NWA Ultimate (frisbee league) wanted a logo that would encompass, healthy outdoor life style for all people of all ages and of course the community that is NW Arkansas. The circle would reference not only the frisbee, but also a community; as well as the inner circles that also represent individual members of the community, at different levels for different ages. The middle shape connects the circles as one body and can also be a tree that references the sport being played outdoors and the awesome nature that NW Arkansas is known for. I custom made the font, I wanted something that would have clean lines that also reached longer in places (like one reaching for a frisbee) and invoke motion (like the three lines making the E). I highlighted the A's which are also arrows pointing up that symbolize the actions/motions of those playing ultimate frisbee. The blue and the green were colors taken from a nature scene shot of NW Arkansas. I also added a texture overlay of grass over the whole thing, to emphasize the sport being played outdoors, also perhaps wanting people to be more outdoors, and the ruggedness of the overall sport one might encounter while playing. 
Brand Identity Mockup:
Social Media, hat, water bottle, frisbee, style guide, and Stationary; letterhead, envelope, and business card (front and back)
Different plays on the logo variations on different colored shirts
Colors that can be used or associated with the logo

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